Author: rajni.prasad@mhtechin.com

Natural Language Processing (NLP) is changing the world of marketing analytics. NLP is a branch of Artificial Intelligence (AI) that…

Sentiment analysis is a powerful tool that helps marketers understand how customers feel about a brand, product, or service by…

Voice commerce refers to shopping and making purchases through voice commands using devices like Amazon’s Alexa, Google Assistant, or Apple’s…

Cross-channel marketing refers to the practice of using multiple communication channels—like email, social media, SMS, websites, and ads—to engage with…

Hyper-personalization is the next big trend in marketing, where businesses use advanced data and technology to create highly individualized experiences…

Augmented Reality (AR) filters are transforming the way brands engage with their audience on social media. These interactive, digitally-enhanced filters…

Quantum computing might sound like something from the future, but it’s a new technology that could change the way businesses…

nfluencer marketing has become a major strategy for brands, where companies partner with social media influencers to promote their products…

Edge computing is a technology that processes data closer to where it’s created or used, rather than relying on a…

Artificial intelligence (AI) is transforming industries worldwide, and customer support in marketing is no exception. In today’s digital-first world, businesses…